Journal of Intellectual Property Rights

 

Special Issue

 

on

 

Leveraging IP for Business Advantage

 

http://www.niscair.res.in; http://nopr.niscair.res.in

Total visitors: 2710 since 25-09-2012

 

 

 

     

VOLUME 17

NUMBER 5

       SEPTEMBER 2012

CODEN: JIPRFG 17 (5) 363 – 504 (2012)

 

ISSN: 0971-7544

 

 

      e-ISSN    0975-1076

 

 

 

 

CONTENTS

 

 

Articles

 

 

 

Business Value from Intellectual Property

369

Kalyan C Kankanala

 

 

 

Branding and Business Management: Leveraging Brand Names for Business Advantage

374

Aditi Verma Thakur

 

 

 

Enhancing a Firm’s Strategic Intellectual Property Management System – The Role of Patent Quality

385

Mukundan R and Karuna Jain

 

 

 

A Review and Analysis of a Selection of India’s Innovation, Entrepreneurship, Knowledge

390

Management and Technology Policy Literature

 

Robert H Meyer

 

 

 

Taking an Independent Inventor’s Inventions to the Market - Challenges and Issues

400

Nandan Pendsey and Shuchi Agarrwal

 

 

 

Alchemy and IPR – Monetizing Intellectual Property Rights

406

Nithyananda K V

 

 

 

The Intellectual Property Audit

417

Shanel Punnoose and Valli Shobhana

 

 

 

The Strategy of Commons

425

Kalyan C Kankanala and Rajni Mishra

 

 

 

Traditional Knowledge and Patent Strategy

430

Shravan Kalluri

 

 

 

Intellectual Property and the Business of Sports Management

437

Sharada Kalamadi

 

 

 

The Heart of the Deal: Intellectual Property Aspects in the Law and Business of Entertainment

443

Jon M Garon

 

 

 

Character Merchandising

454

Nishant Kewalramani and Sandeep Hegde M

 

 

 

Does India Need Digital Rights Management Provisions or Better Digital Business Management Strategies?

463

Arul George Scaria

 

 

 

IP Strategy for Drug Discovery: A Dedicated Research Firm’s Perspective

478

Vinita Radhakrishnan

 

 

 

Pharmaceutical Business Strategy: A Generics Perspective

484

Vikram Pratap Singh Thakur and Supriya Ramacha

 

 

 

Drug Prices - How Much is too Much?

497

Manu S Nair